October 2025

The startup ecosystem in Spain is increasingly relying on the outsourcing of Customer Experience (CX). More than half of Spanish companies — including startups — already have part of their customer service outsourced, and an additional 18% plan to do so soon (grantthornton.es). This growing adoption is driven by the search for efficiency (outsourcing can save between 30% and 60% in operating costs compared to an internal team, according to industry studies (outsourcing.com.co)) and the need to scale quickly while focusing on the core business. It is no longer just about multinationals: "outsourcing is no longer just for large companies," experts say, noting that many fast-growing startups are also turning to external providers to manage customer experience (virtualgroup.es). In this context, choosing the best call center for a startup can be the difference between mediocre support and a service that builds user loyalty.

What a startup looks for in an external call center

A startup's requirements often differ from those of a large corporation. On one hand, they value agility and flexibility: they need providers capable of launching the service in days, not weeks. This is crucial for startups launching products quickly or facing sudden spikes in demand. On the other hand, startups usually operate with small teams and tight budgets, so they need scalable plans (starting with 1–5 agents and expanding as they grow) and avoiding long-term commitments. For example, Minute Call, a Spanish provider focused on startups, offers teams starting from just one agent, monthly contracts without lock-ins, and ultra-fast setups (in ~72h), a model designed for founders who can’t wait weeks or tie up capital in large teams.

Another key factor is technology and specialization. Tech startups expect their call center partner to be proficient in modern and omnichannel tools. Currently, around 63% of companies use AI (chatbots, automations) in their support processes, and more than 48% integrate digital channels in a unified experience (hubspot.es). A good call center for startups should therefore be tech-friendly: able to work with ticketing platforms (Zendesk, Intercom, etc.), integrate chat, email, social media, and phone, and leverage AI to speed up responses. Likewise, culture and language matter: if the startup operates in Spanish, a partner with native or culturally aligned agents is preferable. In 2023, Colombia and Peru emerged as favorite destinations for Spanish companies to locate support operations, combining competitive costs with "neutral accents" and linguistic alignment (asociacioncex.org). This nearshore trend allows a Spanish startup to have quality Spanish-speaking agents at lower cost without losing customer proximity.

Top call center providers for startups in Spain

Below are some of the best call centers in Spain for startups in 2025. Factors considered include flexibility, experience in the tech sector, scalability, and cost:

Minute Call: On-demand contact center platform specialized in tech startups. Offers 24/7 multichannel support (chat, email, voice) with both inshore (Spain) and offshore (Latin America, Asia) agents to save up to 60% in costs. Stands out for its flexible model (small teams, no long contracts) and automation focus: implements AI and optimizes CX processes for its startup clients. According to the Minute Call 2025 Report, startups that outsource effectively manage to scale customer service while maintaining high satisfaction levels, competing in quality with much larger companies. Minute Call applies this philosophy, acting as a "great equalizer" that enables a small startup to provide excellent support in their language and 24/7 without a large internal department.

Atento: Spanish multinational leader in call center and BPO services. Atento has extensive experience working with large companies (telecom, banking, utilities) and also handles projects for SMEs and growing startups. It has centers in Spain and Latin America, allowing nearshore Spanish-language support at lower cost (especially from countries like Colombia or Mexico). Its strength lies in scale and operational expertise: mature processes for training, quality control, and the ability to mobilize large teams if a startup grows from 5 to 50 agents. However, it typically requires minimum volumes and more structured contracts, making it a better fit once the startup has significantly scaled its customer base.

Konecta: Another Spanish giant in the contact center sector, recently merged with Comdata (Italy) to become a global group. Konecta operates in more than 20 countries with strong presence in Spain and Latin America. For startups, it offers the advantage of multilingual solutions from its hubs in Eastern Europe and North Africa, combined with centers in Spain. It is known for process innovation and automation adoption (has implemented chatbots, RPA, etc. in support projects). Konecta can build dedicated teams with high-quality standards, although like Atento, it tends to work with formal contracts and sizable teams. Some startups choose it in later stages when they need a solid provider capable of scaling support regionally.

Emergia: Spanish BPO provider with over 15 years in the market, focused on customer experience. Emergia is known for its nearshore model for Iberian companies: most of its operations are in Colombia, Peru, and Chile, combining moderate costs and bilingual agents. For startups seeking support in Spanish and English, Emergia can be an interesting partner, offering 24/7 service and adapting to various sectors (tech, e-commerce, financial). Being smaller than Atento or Konecta, it tends to be agile in launching new projects and flexible to specific needs. Its quality focus has earned it clients in demanding sectors; however, its tech offering (e.g., advanced analytics, AI) may be less robust than that of larger competitors, which could matter for highly tech-driven startups.

Concentrix: French multinational, now one of the top BPOs in Europe. Concentrix stands out for its digital orientation and for working with many startups and scale-ups, especially in e-commerce, travel, and high-tech. It has a strong presence in Spain and multilingual teams to support all of Europe from here (including English, French, German, Italian, etc.). Its offering for startups includes omnichannel services (integration of chat, voice, social media) and the ability to scale quickly across countries. Concentrix invests in specialized agent training per brand and in Voice of Customer tools and analytics to improve quality. It is frequently recognized for its culture of flexibility and innovation, although its costs in Western Europe are higher; many startups hire Webhelp when they need premium quality and international coverage more than a low-cost option.

Trends for 2025: outsourcing as a strategic ally

Choosing the right external call center can turn customer service into a competitive advantage for the startup. Far from losing quality, many new companies find that a suitable partner improves their support KPIs. For example, outsourcing to a specialized provider can increase first-call resolution rates by up to 25% and boost customer satisfaction by 15%, according to Deloitte data (outsourcing.com.co). Tech-native startups also benefit from the AI integration and automation these partners offer to streamline repetitive tasks and focus on higher-value interactions.

According to the Minute Call 2025 Report, nine out of ten companies that have outsourced a support service maintain the model long-term and have no plans to reverse it, evidence that satisfaction is generally high once the initial learning curve is overcome (minute-call.com). Ultimately, well-executed CX outsourcing acts as a great equalizer: it allows a small startup to compete in support quality with much larger companies (minute-call.com), offering fast, personalized, 24/7 responses in the customer’s language. Of course, it all depends on choosing the right partner. The best call centers for startups in Spain in 2025 share a common profile: understanding of startup culture, operational flexibility, tech mastery, and commitment to excellence in every interaction. With that ally, even the youngest company can build a reputation for outstanding customer service, driving loyalty and sustainable growth.